Kemay Boutique Hotel — José Ignacio
A boutique hotel website designed to translate art, nature, and wellness into a refined digital experience, with a strong focus on direct bookings and visual storytelling.
Challenges
03Expressing a multidimensional brand
Kemay combines boutique hospitality, contemporary art, and wellness in a natural setting. The website needed to communicate this layered identity without feeling crowded or conceptual.
Translating atmosphere into a digital experience
The challenge was to convey calm, exclusivity, and sensory experience through a screen—using rhythm, space, and visuals rather than long explanations.
Balancing editorial design with conversion
The site required a seamless booking experience that felt natural within an image-driven, editorial layout, without breaking immersion or aesthetic coherence.
Solutions
03Editorial, minimal structure
A refined layout built around white space, hierarchy, and restraint allows content to breathe while reinforcing the feeling of luxury and intentional design.
Experience-led visual narrative
Large-scale imagery, subtle transitions, and short, curated copy blocks guide users through suites, art spaces, and amenities as a visual journey rather than a traditional sales funnel.
Booking integrated into the story
Clear, persistent calls-to-action and an embedded reservation flow are placed contextually, allowing users to book at any moment without interrupting the narrative experience.
